Wholesale pricing has always moved at the pace of the Gregorian calendar. Patient buyers know that negotiating below retail requires time. But now… everything is about to change. This August, the largest domain name retailer on earth is flipping the tables by opening a three-day discount portal that allows you to buy buckets of domains instantly. From August 11 through August 13, expect fire sales across tens of thousands of names.Read Harder: BuyBooty Brings Sexy Back to BookmarkletsIn the old days (yeah, I’m dating myself), dumping a large portfolio meant weeks or months of negotiations with brokers. Finding buyers. Securing escrow. Today, by offering this 72-hour discount window, Godaddy is injecting a surge of liquidity into the wholesale market.
| STANDARD PRIVATE SALES CYCLE |————————————|
| EMERGENCY 72 HOUR LIQUIDATION SCALE |
|[Reach Out to Broker] --> [Pitch List] --> [Negotiate Pricet] -->
[Agree on Escrow] | Average Turnaround Time: 2-6 Weeks | [Upload Master CSV
List] --> [Set No Reserve Auction Prices]--> [Check Push Delivery Status]
|
| Liquidity: Retention | Average Turnaround Time: 3 Days | Liquidity: Release |
+——————————+——————————+——————————+
The Psychological Impact of Discount Event VelocityIncrease in market velocity
has a psychological impact on retail buyer behavior. Giving investors a limited
window to secure assets incentivizes rapid capitulation. There are only so many
buyers in the world that can afford to immediately liquidate millions into the
market. By condensing this buying power into a compressed period, name prices
are destined to plummet.Which means opportunity for you.
BuyDomains sold a bucket list of over 8,300 names a few years back during a
mini panic event. Our internal analytics show that when names are dumped en
masse, it actually attracts new money to the market. Fearful of missing out on
potential future discounts, fresh investors begin scanning bulk lists for
opportunity. And that’s just what happened to us.
“As soon as we saw names available for wholesale prices,” our Director
of Portfolio Management recalled, “we snatched up as many as we could and held
them.” BuyDomains sat on those names for over two years, watching the whales
come and go. We watched generic keyword after generic keyword pump in
aftermarket value until we decided to cash out. Today, that portfolio is worth
over 10 times its original purchase price on the aftermarket.
For domain investors looking to buy at absolute wholesale prices, few
opportunities will ever be this loud. Welcome to the sound of inventory
dumping.’
3 Reasons Retired Domains are Flood Coming to MarketRight Now
When you look at this dropdown in pricing momentum, it’s important to
understand what you’re buying into. Yes, prices are falling, but they’re
falling because there’s a massive pile of inventory hitting the market all at
once. But where is it coming from?
LEGACY DOMAINER PANIC SALES. In my conversations with our Florida-based
digital asset manager, we discussed how many retiring domainers are
panic-selling their portfolios. These digital investors have spent decades
amassing bulk collections of domains. They don’t want to die with their names
tied up, they want to unload. Unloading NOW.
When prices are high, selling thousands of domains one-by-one is no fun. But
when Godaddy opens this checkout lane, bulk names will be available to buy
instantly with automatic transfers.
DOMAIN FLIPPING FUD. A lot of newer investors are just trying to sell
domains. They bought too many names in premium markets. Instead of taking
massive losses, they’re opting to dump their portfolios and cut their losses.
Many of these collections will be available on auction August 11.
DOMAIN PRUNING BY BUSINESSES. This one’s been trending lately. As more
corporations do operational turnarounds on their spare domains, we’re starting
to see generic typo clusters and spare extensions get dumped wholesale. This
offers a unique opportunity to purchase expired business branding from fallen
giants.
About That Market Panic…
Put simply: Don’t Panic.
Large scale dumps like this won’t hurt your portfolio. In fact, history has
shown us that the influx of new cheap names will actually ATTRACT new money to
the market.
All you need to do is find the diamonds in the rough.
Finding Diamonds in Bulk: Filtering for WinnersI cannot stress this enough. As
soon as this event launches August 11, you’re going to see tens of thousands of
names flood the market. If you wade in unprepared, it’s far too easy to overpay
on a bunch of crappy names that cost you money to renew.
Seasoned investors approach these dumps with scripting technology already in
place. Write your scripts. Dry run them. Making sure they’re ready to
auto-filter lists by domain age, SEO authority, and traffic prediction. By
preparing in ADVANCE, you’ll have a curated list of safe names to immediately
bid on the morning of August 11.
Profitable traits to filter for:
DOMAIN AGE. Age still matters. Unless a domain is less than a year old, always
lean toward names registered in 2010 or earlier.
LINK AUTHORITY. Do your due diligence on the backlink profile. Be sure names
aren’t stuck in any sort of blacklist or spam folder.
TRADMARK RISK. Nothing drains value out of a domain faster than being sued by a
large corporation. Use the WordTrakTrademark Infringement Filter tool to scope
out risky names.
The playbook doesn’t stop there. I’ve outlined each step below.
Building Your Bid List: The Official Liquidation Event PlaybookLast thing you
want to do is show up unprepared. If you’re set to bid on names during this
event, run through this list before August 11 arrives.
Confirm your buying privileges. Double check that you can buy on the afternoon
of August 11. Remove any verified funding holds on your account. MAKE SURE YOU
CAN BUY WHEN NAMES GO LIVE.
Bookmark the inventory list PDF. Godaddy will have a PDF master list available
of all names up for auction. Add it to your favorites NOW. The second it drops,
you’re going to run it through scripts.
Create a “Want” list. As you auto-filter through the master list, you should
come away with a shortlist of names you’re willing to pay real money for. Name
that list. Own it.
Bid emotionally on nothing. As soon as that list goes live, you’ll have a few
hours to emotionally attach yourself to names you “need”. Avoid this at all
costs by setting strict max bids on your favorites NOW.
Set max bidding limits. The only reason people get suckered into overpaying is
because they have no limits. Set max bids for every name on your want list, and
stick to those numbers. SYSTEMATIZE YOURSELF OUT OF FAILURE.
If you can make it through this checklist with flying colors, Godaddy’s
liquidation event will feel like a cakewalk.
Three Steps to Monetizing Bulk DomainsOnce you secure a collection of discount
names, it’s time to start thinking about monetization. If you bought correctly,
you shouldn’t have to worry about holding costs. In fact, with simple
monetization services like Sedo, you can establish instant revenue across your
portfolio.Note: Revenue generated from your holdings should always cover your
annual renewal bill. Otherwise, you’re losing money.
[Domain names dropped during a liquidation event are raw. They don’t have
websites. They don’t have SEO value. So the first step to monetizing those
assets is building THEM UP.
Add instant value. Build DIY websites. Drop some content. Optimize your page
for SEO. Domaining is a marathon. And those who run fastest win the race.
Put those sites on eBay. Selling developed websites is much easier than selling
a bare domain name. GoDaddy won’t be holding this event forever. When they
close this liquidity portal, prices are only going to go back up.
Automate monetization across your portfolio. As domains drop August 11, you’ll
want to move QUICKLY. Develop a system to auto-monetize names across your
portfolio.
I use a three-step process for monetization
Step 1: Conduct a bulk internal push via GoDaddy’s Auction Engine
Step 2: Point name servers to your monetization network of choice
Step 3: Analyze UTM results and move high-traffic names to retail
Done properly, this is a foolproof strategy for making bank on bulk names.
The Three Hidden Advantages of Buying Domains in Bulk
When you buy a portfolio, you’re NOT just buying domains. You may be buying the
foundation for a full-fledged digital business.
Unused Capital. Everyone
has capital trapped in unused domains. Buying buckets of names instantly
unblocks millions of dollars’ worth of cash.
New Sources of Income. The immediate ROI you can generate by building websites
across bulk names pays for itself.
